Sensmax EasyReport

Description

SensMax EasyReport people counting software displays the data obtained from people counters and customer survey buttons in various tables and graphs.

People counting software reflects statistical data for one individual counter or a group of counters.

The option is to import financial statistics data from cash registers to combine headcount and revenue data into a single report.

You can view information from people counting devices in different reports for various periods – 5 minutes, hour, day, week, month and year.

The program is intended for use in the Microsoft Windows environment and can be installed on a stationary or portable computer.

You can group meters according to the regional structure of your company or collect total data from the entire network or just one meter.

The program is adapted to work with several users with the possibility of setting different access rights for each user.

EasyReport supports automatic data download from both SensWeb cloud storage and locally installed SensMax Server solution.

Operating principle:

Wireless people counters and customer survey buttons collect statistical data and transfer it to a central database every 20 minutes via LAN/Internet connection or 3G/Mobile Internet.

If real-time database recovery is required, it is possible to use timestamping of data.

The SensMax EasyReport program downloads data from a central database and displays it in various types of reports and graphs.

The user can view statistics from each meter or a group of meters that are combined into one system.

It is also possible to import financial data from cash registers to compare the number of people with the actual number of purchases.

Converting visitors into buyers:

The SensMax customer tracking system allows you to import financial data from your POS systems to automate customer data – how many people entered the store and how many made purchases. This information is essential to determine each outlet’s performance indicators (KPIs).

Most of our customers report a 10-15% increase in the number of buyers after implementing SensMax customer accounting solutions in point of sale and sales management. The number of buyers has a direct impact on profits. Please calculate how much your profit will increase if the number of buyers increases by at least 10%.

People counters show you the actual number of potential customers visiting your stores. The people counting system allows you to determine how many of the visitors become buyers and also enables you to evaluate the effectiveness of salespeople and consultants.

The SensMax people accounting system gives you the ability to automate lead creators into buyers:

• The ratio of visitors to buyers indicates the effectiveness of the sales team.
• Visitors to purchased items show how effectively additional items are sold.
• Visitors to money indicate how effective your marketing efforts are.

1st example: Additional product sales

The people counting system shows the average number of items purchased by one customer. This indicator allows you to evaluate how effectively consultants and salespeople work. Let’s imagine that you invested in employee training. With the help of a people tracking system, you can determine how the average sales per customer have changed to evaluate training effectiveness.

2nd example: Planning the sales staff’s work schedule

People counters show you the actual number of potential customers visiting your stores. Let’s imagine that your people counting system shows that Saturdays are the busiest days in the store, but the next most active time is Wednesday between 12:00 and 15:00. This means that during this time, all employees must be on the sales floor to serve customers.

3rd example: Determining the effectiveness of marketing measures

With the people counting system, one can determine the average amount of money one buyer brings you. This information is essential for assessing the effectiveness of marketing efforts. For example, you invested EUR 3,000 in radio advertising. The people accounting system shows that one buyer brings you an average of 10 EUR. This data allows you to determine the effectiveness of advertising by checking whether the number of customers in the store has increased.

Calculation formula: 3000 EUR : 10 EUR = 300 buyers. This means that the ad has only been effective if it attracts more than 300 buyers compared to the previous average number of buyers. This way, you can determine the most effective solutions for attracting buyers.

It is also possible that you will attract more than 500 buyers, but your sales team is not prepared for several such buyers in advance.

Advantages